
The BlackBerry® Bold™ 9900 and BlackBerry® Bold™ 9930 smartphones have gotten great buzz since we first announced the two BlackBerry® 7 smartphones with a BlackBerry Bold touch at the BlackBerry World™ conference in May. Members of the media and #TeamBlackBerry certainly enjoyed test-driving them at our #BB7FanNight event in Toronto. (FYI: We’ve gathered many BlackBerry Bold 9900 and 9930 reviews from across the web for your quick reference.) Now that the BlackBerry Bold 9900 and 9930 smartphones are making their way to your local carriers and retail locations, we thought it would be a good time for the BlackBerry Bold Product Managers Michael and Jason to share five things you need to know about the new BlackBerry Bold touch smartphones.
1. The new touch BlackBerry Bold 9900 and 9930 smartphones combine design style with substance
Our design goal for the new BlackBerry Bold 9900 and 9930 smartphones was to deliver a stunning design that integrates the BlackBerry Bold family’s iconic QWERTY keypad with a brilliant, high resolution capacitive touch screen. Great care, time and precision went into designing and creating the keypad on the BlackBerry Bold 9900 and 9930 smartphones; it was meticulously refined, sculpted and positioned to deliver the utmost in precision functionality to make typing accurate, simple and fast. In fact, even though the keypad on these two smartphones may look similar to that of the BlackBerry® Bold™ 9000 smartphone, it actually has 5% more surface area. Achieving such an improved typing experience – on the thinnest BlackBerry smartphones yet – is something we know BlackBerry customers will appreciate (and is a testament to our design team’s commitment to delivering continuous improvements to what matters most to our customers).
In terms of the overall design, the BlackBerry Bold 9900 and 9930 smartphones were built in the tradition of the BlackBerry Bold line of smartphones, with purposeful detailing plus premium materials and finish. When you first hold the device in your hand, we think you will quickly realize how great it feels. We’ve highlighted some of our favorite design elements below:
- Brushed stainless steel frame: the elegantly brushed stainless steel frame extending around the exterior adds to the visual appeal of both Blackberry Bold smartphones, giving them what we feel is a timeless and classic look. Beyond aesthetics, the stainless steel frame adds reliable durability while seamlessly integrating important functions like the convenience and volume keys.
- “Aerospace composite” battery door: distinct to the BlackBerry Bold 9900 and 9930 smartphones, the “aerospace composite” battery door is incredibly lightweight and durable. It’s made of the same composite material that’s used to construct next-generation airplanes, racecars, and high-tech sports equipment. The cool factor is high to be sure, but more importantly, this composite construction actually helps optimize antennas, radios, and other device technology for highly reliable connectivity.
- Ultra-thin design: When we looked at the amount of time people have a device in hand, it became a priority for us to make the BlackBerry Bold 9900 and 9930 smartphones the thinnest BlackBerry smartphones ever at 10.5mm. For BlackBerry smartphone users, this means a lightweight, sleek & slim device that fits comfortably in the palm of their hand, while maintaining uncompromised performance.
- Read more - http://blogs.blackberry.com/2011/09/blackberry-bold-9900-and-9930/
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